Perception Change Project (PCP)
The Perception Change project is a collective effort to show the relevance and impact of the work of Geneva-based International Organizations. Through different projects, it informs about the work done collectively in Geneva to further peace, rights, and well-being.
Launched in early 2014 by Michael Møller, former Director-General of the United Nations Office in Geneva, the project is based at the Office of the Director-General, Tatiana Valovaya.
It has brought over 100 partners and strives to broaden the overall understanding of the relevance of International Geneva through concerted outreach efforts. It uses a fresh approach to engage with the media, works on innovative communications projects, and drives joint initiatives and events.
The project has managed to mobilize a network that works to achieve more concrete results.
Despite all the progress made every day to improve the world, only the bad news seems to make the headlines. Impact Stories of International Geneva showcases the solutions, positive results and heart-warming stories, offering a window into the positive impact International Geneva has on everybody's lives.
